
Dear Customers and Shareholders,
First of all, you may be scratching your head wondering why I addressed you as shareholders and customers. In case you are unaware, customers and investors (or shareholders) are not the terms I arbitrarily call you all. I did that for a good reason. In essence, from business's perspectives, you are both my customers and my shareholders, not my students. On the flip side, I am not your coach, not even your teacher so to speak. I instead prefer to address myself as your CEO, who has the responsibility to live up to the expectations of shareholders and customers-you.
As shareholders, you have "invested" your money to "the company" and expect a decent return on your investment, which in this case your IELTS performance. As per general principles, the goal is to maximize shareholders' value or your return on investment.
As customers, you have purchased my product using your hard- earned money and expect the product to work to your great benefit, thereby in return taking the company's reputation to the next levels. Increasing customer satisfaction has always been my primary goal.
I have always been impelled to create the product that suits your educational needs and serve your purposes well enough. Therefore I really wish this book can offer you the best guidance you need for your success. Due to limited time and intense work schedule, my apology for any possible errors.
Now let's enjoy and have fun!
Kindest regards,
Kien Tran
You right now might be wondering why just reading lazily like what you are doing at this very moment, without taking any notes, can help you remember all the fancy academic vocabulary. Is that even possible?
My answer is YES, YES, YES. And I'm not just saying that. The way it works is extremely simple, yet, not a lot of folks know about and even if they do, not many of them will make use of it. I am going to explain to you in later section of the book. But for now, just keep in mind that this book WILL make a big change in your life. Don't tell me you only need English to pass the bullshit IELTS exam that you will have to pay a fortune for the fees and not to mention you don't necessarily enjoy the experience it gives you. You will need English for the rest of your life, hands down. Until you die. Let's be honest, 10 years ago, no English was okay. Now, if you don't speak and write in English properly and professionally, you will never get ahead of the game. So, you might notice I mark some words or phrases as RED, good question, they are words that are informal. You should NOT use them in formal writing like IELTS.
But feel free to use them in daily conversation or informal writing. They are very very common. But wait, isn't this book supposed to be for Academic vocabulary learning purpose? Oh yeah, I'm glad you mention that. It IS for academic vocab learning. Just wanna chill a little bit as this is just a preface section. I'm gonna get more serious later on and it will, in fact, turn you on as you will learn big time. So the question is... Are you ready? Ok dumb question. I know you are 100% ready. LOL. Let's jump right into it.
Preface*
*Introduction
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