IELTS Vocabulary 4 Advertising Marketing

JAMSHID SAFAROV 5

Vocabulary

sponsorship

to give somebody money to support them in exchange for advertising. (Sponsoring a Premier League football team costs millions of pounds)

commercials

Advertisements on TV or radio. (I always go and make a cup of tea when the commercials come on)

brochures

a small booklet which advertises something (If you want more information, please look at our brochure.)

billboards

a big notice used for advertising near the road

telemarketing

selling things by telephone (I always hang up the phone when I know it's a telemarketer.)

flyers

a small piece of paper which advertises something (Lots of people hand out flyers on the street)

(a) gimmick

JAMSHID SAFAROV 6

something which isn't very useful, but gets peoples attention and is useful for selling. (3D TVs are a bit of a gimmick.)

client

somebody who pays for a service

(to) appeal (to somebody)

to attract somebody (

(to) pressurise (somebody into doing something)

to try and force sbd into doing sth (I hate being pressurised by people who try to get me to buy things I don't need.)

(a) consumer

somebody who uses/buys a product

(to) convince (sbd to do sth)

to persuade somebody to do something

(to) induce (a feeling)

to cause a feeling (The colour green induces a feeling of calmness).

(to) urge (somebody to do something)

to strongly persuade somebody (I urge you to listen, it's really really important!)

(to be) enticed (by something)

to be persuaded to do something because it seems very attractive (The smell enticed me to go inside and get a burger)

(to) seduce (sbd into doing sth)

to persuade somebody to do something they usually wouldn't do (Even though he was married, the girl at the bar managed to seduce him)

(to) tempt (somebody into doing something)

to make sbd want to do sth (which might be bad) by showing them how good it is

(to) exaggerate

to make sth seem better than it really is

effective

sth which works like it should

(to) backfire

when sth was planned to have a positive result, but the opposite happens

JAMSHID SAFAROV 7

(to) set out (to do/achieve sth)

when you begin a task with a certain goal in mind

(to) differentiate (sth from sth)

when you show that 2 things are not the same

(to have) credibility

the quality of having people trust you because of a good reputation

advertising agency:

a company that creates adverts for other companies

advertising budget:

the amount of money a company decides to spend on advertising

brand awareness:

how well people know a particular brand

brand loyalty:

the degree to which people continue to buy from the same brand or company

buy and sell:

often used to refer to the buying and selling of items between individuals

call to action:

something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website

celebrity endorsement:

to have a well-known person promote a product

classified ads:

small advertisements often put in a newspaper or magazine by individuals

to cold call:

to call someone with the aim of selling something without them asking you to do so

commercial break:

the short period during TV programmes when advertisements are shown

commercial channel:

TV channels that make money from showing advertisements